It is undoubtedly true that media brings us together, it sets the agenda and the topics we discuss, it controls in every dimension the way we publish and interact with humans and non-humans. Distribution refers to any type of sharing, arranging, organising, disseminating and so on. Similarly, aggregation can refer to any method that involves bringing together distributed material. In the New Economy, money and every other valuable have been undermined through the importance of information. Distribution of this information, directs information into different channels and vast places particularly for the reasons of a person’s specific desire or intent. It is the media and the need to express oneself that continually the construction and processes of distribution and aggregation, continuously drawing new relationships in ways that have never occurred in history.
Abstractions are things that bring us together. Looking at the word abstract, the average person would think of something weird, something they possible cannot define. Abstractions are ideas, thoughts, and creations; it “may be discovered or produced, may be material or immaterial” (McKenzie 2004). McKenzie discusses that to abstract is to construct a plane upon which otherwise different and unrelated matters may be brought into many possible relations. McKenzie also alludes that Abstractions do not explain anything, they must be explained. The author demonstrates a key functionality of distribution and aggregation and unexpectedly he recreates his own abstraction, which develops the process of distribution and aggregation.
Abstraction is any form of information portrayed in a different way, specifically resembling self-expression. To create information is also to distribute information. Different publics actively seek interaction with certain materials. An example of this is occurring right now. I am a media student, thus I am actively seeking material on media studies. It is the aggregation of this information that connects us or what McKenzie alludes to as the need for an explanation. Furthermore, every publication has a specific audience. This is untied in McKenzie’s work confronting the network of hackers and an identity that must be developed and continued for they are true creators of information.
The benefits and disadvantages of evolving processes of distribution and aggregation is a topic that has been continuously argued. The evolving process of media today has influenced aggregation and distribution in what I view as an outstanding benefit to humanity.
David Gauntlet (2010) argues inventions such as Web 2.0 are development that betters society as it lets us create and distribute our very own content. Thus in my opinion they have the ability to create their own abstractions. This process develops the interactional relationship within the social body and non-human publics. Furthermore there has been a significant shift in the media landscape. People 20 years ago would tune into the five o’clock news and all receive the same message, distributed equally among different yet united audiences. The invention of web 2.0 has allowed people to actively seek the information relevant to them, it also frequency, accessibility and mobility where people can easily connect to an archive of information. Today people Thus one can argue that new media networks are evolving to enforce a more democratic world where engagement and information govern. Furthermore, it can be argued Internet has rebalanced the power between people. New online archives enforce newer systematic ways of learning. With the occurrence of free flow information, abstractions will increase, as we are no longer bounded by the singular and hierarchical messages of traditional media platforms.
Although I personally agree with David Gauntlet and his opinion there are also the consequences of a world where information networks govern interaction (Guilaud 2010). Attention is limited. The aggregation of information will not always occur. Attention is the underlying factor, simply because of its vast limitation.. A persona cannot expect a billion views on a Youtube video. What I like to call the War of Attention will be a continuing conflict in the future where not just traditional and modern media platforms will compete with each other for attention but where content will compete with its competitors. Thus attention will continue to be scarce however, will continue to develop as a major power in the flow of the world. New media networks appear to many to be leading us into a period where democracy is reinforced by web 2.0 however, Danah Boyd deems “switching from an economy of distribution to one of attention is disruptive, but that does not inherently mean it is democratizing as one so often hears” (Guillaud Hubert).
Gauntlett, David (2010), Making is Connecting, <http://www.makingisconnecting.org/>.
Guillaud, Hubert (2010) (on Danah Boyd) ‘What is implied by living in a world of flow?’, Truthout, January 6, <http://www.truthout.org/what-implied-living-a-world-flow56203>